Bachelor of Business Administration

Introduction

The Bachelor of Business Administration undergraduate program is proud to offer various opportunities to students who are aspiring to obtain intellectual ability in business policies and principles through an integration of its core subjects on organizational management, economics, finance, business law and ethics, among the few. With today’s progressive globalization, the program, being a general management course and multidisciplinary in nature, opens doors to a vast array of career options in the various fields of business, such that graduates are expected to get an edge in holding professional managerial and entrepreneurial positions in respected business firms.

The program seeks to develop business professionals with sufficient training in organizational management and with specialized knowledge and skill in a functional area of business activity. As such, the program seeks to instill social responsibility to students, without compromising personal satisfaction through the potentials of getting into high-earning yet challenging jobs in the industry.

Entry Requirements

Candidates must have at least one of the following:

Accredited Advanced Diploma / Associate Degree
Mature working adults with several years of working experience

Program Structure
Modules

Business Ethics
Organizational Behaviour
Operation Management
Management Accounting and Control
Human Resource Management
Business Enterprise Management
International Trade
Global Market
Strategic Management
Capstone Project for Undergraduate Studies

Specialization (Choose ONE only):

Finance
Accounting
Marketing Hospitality
Travel & Tourism

Program Learning Outcomes

Use professional communication skills to express understanding of business principles practices to diverse audiences.
Formulate appropriate solutions to business problems based on credible evidence and data.
Apply sound theoretical business principles in the competitive global environment.